Who Buys Gucci and Why?


Are you one of the many people who dream of wearing items with the signature GG logo? 

Most people think Gucci is only for the rich and famous. However, we’re here to show you that it’s for anyone who likes luxury brands.

Gucci is one of the most iconic brands in the fashion industry. But who exactly is buying it? And why do they buy it when there are cheaper options? Below, we’ll answer these questions alongside relevant information about the brand. So, get ready to bask in the glory of the world-famous Gucci brand!

Who Are Gucci?

Founded by Guccio Gucci in 1921, Gucci (or Gucci Group) is a luxury Italian brand that is known for its high-end leather goods, t-shirts, and accessories. Though it started in Florence, Italy, the brand made its way worldwide. In 1953, Aldo Gucci opened the first American Gucci store in New York City. Sadly, Guccio Gucci died after the NY opening. Soon after, the brand’s leadership went through several leaders — including Rodolfo Gucci, Maurizio Gucci, and Patrizio di Marco.

Like many businesses, Gucci also had its ups and downs. To revive the company, it has had to adopt well-known designers and directors to run the company. For example, Gianini’s head accessories designer, Alessandro Michele, was appointed as creative director and Gucci America CEO, De Sole — until the entrance of Tom Ford in the 1990s. He was appointed creative director and led the women’s ready-to-wear line.

What Type of Person Buys Gucci?

While some may believe Gucci is only for celebrities and wealthy people, that's really far from the truth. As a high-end brand, Gucci has a place within the closets of people of all ages, backgrounds, and sexual orientations. However, they have specific groups who purchase their products more than others. These are:

  • Women: These are females aged 25-40 and 40-60 with an eye for quality and style.

  • Men: Men aged 25 to 40 who are well off financially and interested in purchasing items that will hold up over time.

  • People who love designer items: Anyone who loves designer items also appreciates owning a Gucci shirt, Gucci clothing, or a Gucci bag.

  • High-profile professionals: Successful professionals and businessmen in the real estate, finance, and movie industries.

  • Millennials: They comprise those ages ranging from 25-40.

Why Do They Love Gucci?

The top reason why these people love Gucci is that it invokes a sense of prestige, glamor, and legacy. Besides being a timeless icon, their products spark sophistication and elegance for the wearer. Whether you’re wearing a Gucci loafer or their unique bamboo bag, there's just something about that little GG logo on them. It makes you feel like you're part of an exclusive club or a VIP.

Why is Gucci Held So Highly?

At their core, luxury brands such as Gucci and Louis Vuitton mean status and wealth. Because Gucci is a prestigious line, it's one of the most highly regarded fashion luxuries. Also, the brand's reputation for superior materials, intricate design details, and fine craftsmanship have made it a favorite of people looking for high-end fashion.

Shop Gucci Products at Decades Inc. Today

If you want to invest in the Gucci brand, Decades Inc. has a range of Gucci inventories. Our items aren't the same price as brand-new ones, but we guarantee that these are in pristine condition. To find your favorite, you can shop online or visit our physical store in Melrose, LA.

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