CHANEL IS THE FASHION LOVER'S HEDGE FUND

Posted by Frank Virgintino on

     In 2006, a Chanel  jumbo flap retailed for $1795.00. Only seven years later, that very same bag more than tripled in value with an astonishing price of $5500.00. Apparently, a Chanel purchase has a Madoff-worthy return (albeit without the fraud)!                                                                                                                                                                                                                                                                          
     Several years ago on assignment for ELLE Magazine in Paris, I was privy to some insider Chanel information shared by a Directrice of the Haute Couture. When Chanel returned to couture collections post World War II in 1954 until her death in 1971, a Chanel Couture suit cost the equivalent of a modern day ready to wear suit (when we consider inflation).  It was certainly expensive, but less prohibitive since a Couture suit today can easily cost upwards of €55,000.  Demand was much higher in the 50s and 60s for Couture and the larger customer base created a more favorable price point. Therefore a vintage Chanel Haute Couture suit is a variable bargain compared to a current Lagerfeld design.                                                                                                                                                                                                              
     This brings me to Decades and our 13th annual Chanel sale commencing in-store and online on 13 December. Chanel is a smart fashion investment when we consider that the only way is up with Chanel pricing. From handbags to fantasy jewels to classic suiting, the core Chanel wardrobe hasn't changed much since Gabrielle Chanel opened her first boutique in Deauville in 1913. Chanel liberated women from corsetry and its restrictions while borrowing from menswear designing sporty clothes in jersey knits, including her iconic four-pocket jacket. A Chanel wardrobe has proven it's timelessness over the last hundred years and we encourage the Decades shopper to take advantage of our large collection of pre-loved Chanel that history proves will increase in value and never go out of style. At our friendly prices, you may want to take out some closet insurance on your Decades treasures because they'll put a kid through college someday.                                                                                                                                                                                                                                                                                                                                                                          
-Cameron Silver